Want to boost your visibility and engagement on YouTube Shorts? Here's everything you need to know to grow your brand on YouTube shorts.
As one of the longest-standing video social media platforms, YouTube currently boasts more than 27.9 million paying subscribers and is the second-most popular social media platform worldwide, with more than 14 billion users visiting the website every month.
While a wide range of factors contribute to YouTube’s popularity as the go-to video content-sharing platform, one of the most important ones is how YouTube has kept up with the times and introduced new features to support the growing demand for video content. One great example of this is YouTube Shorts.
This meteoric level of viewership is leading more and more businesses to create Shorts content. In fact, 43% of US ad buyers have stated that many of their biggest clients are focusing their resources on advertising on YouTube Shorts.
While YouTube Shorts has presented creators with a unique opportunity to reach millions of their ideal prospects, the roadmap to virality and profitability can present challenges.
Ready to learn how to grow your brand on YouTube Shorts? Let’s dive in!
How to Grow on YouTube Shorts
Ready to grow your channel using YouTube Shorts? Here are 10 expert tips that can help you!
1. Understand the Algorithm
YouTube Shorts uses a recommendation algorithm based on signals such as watch time, engagement metrics such as likes, comments, and shares, and user surveys. The aim is to show viewers videos they may like and thus keep them on the platform as long as possible.
The algorithm prioritizes video content based on the Average View Duration, i.e. it divides total watch time by the number of plays to discover how long people watch your videos on average. If users regularly swipe away from your videos before they finish, the algorithm is less likely to show your Shorts videos to other users.
To boost your Shorts video views using the algorithm, here are a few best practices you can follow:
- Create a Scroll-Stopping Hook: Focus on opening your Shorts video with a great hook. Fill your introduction with intrigue and entertainment value.
- Capitalize on Trends: Monitor what’s going viral. Whether it’s a song, challenge, or meme, create a video that includes the viral trend.
- Research Your Competitors: Copying content may lead to accusations of plagiarism and is one of the most annoying SEO mistakes; however, there’s nothing wrong with being inspired by your competitors’ content. Consider creating a video on a popular topic or trend your competing brand is successfully leveraging.
- Find What Works for You: Experiment with various Shorts features such as different video lengths, formats, and styles to see what performs well.
2. Optimize Your Titles and Descriptions
An attention-grabbing title doesn’t just stop a viewer from swiping away to the next video; it helps with discoverability and engagement.
Incorporate focus keywords in your video title and description that accurately describe your video and tie back to your niche and subject. Doing this can naturally enhance your search visibility. Moreover, high-quality and informative content encourages viewers to watch, like, and share, boosting engagement metrics and increasing your visibility and helping you grow on YouTube Shorts.
To optimize your titles with top-ranking keywords, you can use industry-leading SEO tools like Ahrefs and Semrush. Use these tools to create a title that’s compelling enough to entice clicks while incorporating your keyword. Try out several versions to see which gets the most views and interaction.
Descriptions should provide additional context relevant to the video’s subject. This helps search engines index your content faster, allowing your Shorts to be shown to a larger audience.
3. Create High-Quality Content
No other strategy is as powerful as creating high-quality content for your target audience. When we talk about “high-quality content,” it means more than good story material; it involves prioritizing video quality and originality to effectively capture and retain viewers’ attention.
- Video Quality: Invest in high-resolution video production to ensure clear visuals and crisp images. Certain content creation tools provide graphic templates for customization and experimentation, which is great news for beginners.
- Original Content: Create unique and original content that stands out from the crowd. Offer fresh perspectives, innovative ideas, and creative storytelling to captivate viewers’ interest. For instance, you can use storytelling techniques like introducing a challenge to overcome early on in the narrative, building towards a climax that provides valuable insights, and ensuring a satisfying closure that emphasizes the transformation in the journey.
To streamline your content creation process for YouTube Shorts, consider using text to speech technology. This tool can quickly generate voiceovers from your scripts, saving you time and effort in recording audio. It’s especially useful when you’re on a tight schedule or must consistently produce high volumes of content.
4. Use Trending Music and Sounds
Background music and sounds undoubtedly hold the power to make your content viral. Popular music and sounds not only make your Shorts more recognizable and entertaining but also make them easier to discover.
Here’s how you can leverage trending music to grow on YouTube Shorts:
- Explore the YouTube Audio Library: Discover trending tracks and sounds from YouTube’s vast audio library to use in your Shorts video. Keeping up with the latest music trends can give your Shorts a contemporary appeal.
- Integrate the Music Within the Content: Instead of merely putting a popular song over your content, creatively incorporate it into the content. Create stories, synchronize cuts, and choreograph movements to fit the beat and tone of the music.
- Choose Music That Fits the Genre of Your Content: Integrating the right sounds with your visuals can elevate the overall impact of your Shorts video.
- Use Licensed Music ONLY: The music you use may affect your revenue, so be careful to use licensed music and sound effects to prevent copyright violations. When sourcing your audio, choose licensed or royalty-free music platforms like Envato.
5. Engage With Your Audience
One key to social media success is interacting with your community. Engaging in conversation with your audience can increase the exposure of your content and attract more dedicated followers.
Here are a few ways you can engage with your audience to grow on YouTube Shorts:
- Respond to Comments: Respond to your audience’s comments, host giveaways where you ask your viewers questions, or give them a shoutout. This strategy can help you increase audience interaction which, in turn, tells YouTube that this is a high-quality, relevant video.
- Host Lives and Q&As to Interact in Real Time With Your Viewers: Hosting live sessions and Q&As allows you to interact with your viewers in real time, fostering a sense of community. You can also use these events to promote your Shorts videos and drive traffic to them.
6. Post Consistently
Maintaining consistency is essential if you want to use YouTube Shorts to grow your audience. Creating and adhering to a posting schedule not only satisfies your audience’s demand for fresh content but also fosters regular engagement that helps with the sustainable growth of your YouTube channel over time. Here are a few strategies to maintain a consistent schedule:
- Choose a posting schedule that works for you, whether that’s once a week, twice a week, or every other day. Using YouTube management tools can help you plan and stay on track.
- Make sure your audience knows when you will be posting. Tell them when to expect fresh content from you through community posts, videos, and channel descriptions. Release little teasers of your Shorts videos, like a logo reveal (if you are just launching your business), before posting them to increase the hype around them.
- Consider producing and editing several videos at once. This is called batching, and it can save a lot of time while ensuring that you always have videos ready to be posted.
7. Leverage Hashtags
Choosing two to three relevant hashtags and including them in the description of your Short videos can be monumental in boosting the reach of your content.
Many creators even create specific hashtags for the launch of their products. For example, to promote her recent album, The Tortured Poets Department, Taylor Swift created the hashtag #ForAFortnightChallenge based on one of her album’s songs. The original Shorts video currently has more than 4 million likes and 44,000 comments.
Hashtags are still super relevant for YouTube SEO, and using appropriate hashtags in your Shorts video’s description can help YouTube’s search engine better categorize the content and help your target audience find it.
Use at least three hashtags per video since this optimizes the video’s description for visibility. When viewers search or click on a hashtag, they are directed to a feed of relevant Shorts, expanding your reach beyond your subscribers. By strategically using popular and relevant hashtags, you can attract more viewers, increase engagement, and grow your audience on YouTube Shorts.
8. Cross-Promote Your Shorts
One of the best parts about creating short-form content is that it’s great for repurposing and redistribution. You can easily cross-promote your YouTube Shorts on similar platforms like TikTok and Instagram Reels. You can also embed YouTube Shorts on your website to engage visitors with your YouTube content.
Redistribution on other social media platforms can draw in a larger audience and maximize the reach of your content. Here are some efficient strategies to cross-promote your Shorts:
- Share Shorts on Twitter, Threads, and LinkedIn: These platforms are not particularly known for promoting video content. So they can be the perfect place for cross-promoting your Shorts content to reach a new audience demographic.
- Create Shorts Highlights: Showcase Shorts content in highlight reels or stories on Instagram and Facebook to capture audience attention.
- Repurpose Content for TikTok: Adapt Shorts for TikTok by using AI video repurposing to edit them to fit TikTok’s format and trends, helping you reach a wider audience on the platform.
- Use Platform-Specific Features to Provide Additional Context: Use features like Instagram Stories or Twitter threads to convey more about the content creation process, like a behind-the-scenes experience on creating a Shorts video. This can be useful for humanizing your brand.
9. Analyze Your Performance
Tracking your best-performing Shorts videos is crucial for understanding what kind of content works for your channel and what doesn’t. To get started, you can access YouTube Shorts analytics under the Content tab in YouTube Studio Analytics.
You can find all kinds of data here, including your top-performing shorts with the maximum views, subscriber count, and the frequency at which your content is shown on the Shorts feed.
Here are a few ways you can leverage YouTube analytics to grow on Shorts:
- Monitor data like watch time, engagement rates, and average view duration (AVD) regularly.
- Review your YouTube Shorts metrics frequently to spot engagement trends, spikes, or drops, which may provide important content feedback.
- Use this data to focus your content strategy on the topics your audience responds to. Experiment using various video durations, posting schedules, and content types to see what gets the most interaction.
10. Collaborate With Other Creators
Collaborating with other creators can help you gain more views and subscribers. Partnering with other content producers exposes your channel to a larger audience while bringing fresh perspectives to your content.
Here are a few ways you can effectively collaborate with other creators to grow on YouTube Shorts:
- Select creators whose content complements yours but isn’t identical. This guarantees that both audiences learn something new and find value.
- Conduct thorough research for possible creative partners, including their niche, audience, and engagement metrics. Once you zero in on the names and make a list, create a well-thought-out outreach letter outlining the benefits of a partnership.
- Maintain open and transparent communication about the intended outcome, each party’s expectations, and the goals of the collaboration.
- Promote your collaboration extensively on social media to increase the impact and reach of your content and the creator you’re collaborating with.
Start Growing Your Brand on YouTube Shorts Today
YouTube Shorts has increased the traction for short-form video content amongst audiences worldwide, as well as enabling creators to engage with their viewers with less time and effort. For these reasons, YouTube Shorts has become a “must-have” part of your social media strategy.
If you want boosted views, subscribers, and momentum for your business, follow our expert tips to grow on YouTube Shorts. Experiment with these tips, find what works for you, and incorporate them into a robust strategy that significantly improves your content’s visibility and relevancy. However, it’s important to note that organic growth takes time, no matter the platform. So stay patient and be persistent in your YouTube content creation journey.
While you’re here, check out the top marketing trends for 2024 or brush up on Premiere Gal’s top tips for creating a killer YouTube Channnel. Or, to start creating today, explore Envato‘s extensive library of video templates and creative assets to elevate your next YouTube shorts video!
